SBM provides participants with the knowledge and skills set to navigate the practical demands of the business of sports with advanced training and interactive exercises by seasoned experts. SBM will cover topics around governance, management, IPRs, branding, contracts, broadcasting/ journalism, funding, agency, policy and so on. This masterclass is designed to expose participants to IP-value addition to sports, provide training and networking opportunities for professionals and intending investors in the sports industry.

Date: Thursday, July 9, 2026

Time: 10:00 am (WAT)

Venue: Conference Hall, Stren & Blan Partners, 3 Theophilus Oji Street, Off Fola Osibo, Lekki Phase 1, Lagos.

Why attend?

• A comprehensive understanding of the business of sports in Nigeria and beyond
• Advanced knowledge and practical simulation of IP commercialization in the sports industry
• Practical insights from industry experts on navigating industry challenges – funding/sponsorship, broadcasting/digitization, branding/ business creation and management
• Understand IPR strategies for sports management
• Strategic opportunities and partnerships in the industry
• A network of sports business professionals
• Certificate of completion

Who should participate?

• Sports Administrators
• Entrepreneurs 
• Athletes 
• Sports Lawyers 
• Regulators
• Media Professionals 
• Potential Investors 
• Sports Enthusiasts