A trademark is a word, phrase, or logo that identifies the source of goods or services. Trademark law protects a business’ commercial identity or brand by discouraging other businesses from adopting a name or logo that is “confusingly similar” to an existing trademark.
Since the dawn of the human race, mankind has always been eager to ‘mark their territories’, sometimes as a show of supremacy over the other or a way to represent and identify that a particular thing, place, and even person belonged to them. This singular act has transcended and evolved over centuries into various modes and forms, ranging from legally defined geographical territories, to patriotic symbols like flags, crests, drawings and so on.
Intellectual Property Law aims to protect ideas, innovation, creations, crafts among others and this need to mark territory has inadvertently and deliberately transcended into the realm of intellectual property and has been adopted by persons (natural or artificial) to purposely ‘mark territory’. This concept is popularly referred to as a “Trademark”.