September 28, 2020 In International Dimension, Trademark Law

Sports and IP: Commentary on the Framework Against Ambush Marketing in Tokyo 2021

This article provides an insight to the general nature of the Olympic Games and its Commercial practices, ambush marketing and the relevance of intellectual property protection in the Olympic Games. It analyses the approach adopted by Japan in Tokyo2021 (previously 2020) Games to protect the Olympic Movement and its Sponsors from Ambush Marketing. 

Click on the link below to download


Official admin account for MIPLG

Comment (1)

Norman kapeyo Muntanga

Sep 9, 2020, 2:29 pm

This is very interesting. I am beginning to generate more interest in what you are doing. From now onwards l will be following and will be reading all your articles. All the best.


Leave a Reply